About
Clear financial information to help you compare UK products.
WiT Money helps UK consumers and small businesses understand, compare and research financial products. We combine plain-English editorial guidance, structured product comparisons and practical financial tools — with clear standards for how we research, review and fund our work.
UK-focused
Financial information designed for UK consumers and businesses.
Researched by WiT Money
Provider information is checked against published sources.
Transparent methodology
We explain how products are researched, checked and compared.
Free to use
WiT Money does not charge users to browse guides, tools or comparisons.
Trust
Our aim is to make financial information easier to understand while being clear about how we research products, make editorial decisions and earn money.
Commercial relationships are kept separate from the factual product data and eligibility criteria used by our comparison tools.
Editorial guidelines →Important product information is checked against provider documentation and appropriate primary sources.
Comparison methodology →WiT Money is free to use. We may receive commission or referral fees from some providers when you follow a link or take out a product.
How we make money →Guides and comparisons identify editorial ownership, review dates and ways to report inaccurate or outdated information.
Corrections policy →What we do
Clear comparisons, plain-English guides and practical tools to help users understand financial choices.
Compare relevant rates, fees, eligibility, access requirements and other important product characteristics.
Explore comparisons →Plain-English guides explain financial concepts, trade-offs, risks and terminology.
Explore guides →Calculators and planners help users explore borrowing, saving, budgeting and other financial scenarios.
Explore tools →Process
A consistent editorial process helps make comparisons and guides easier to understand and maintain.
Start with provider documentation, official sources and other appropriate primary material.
Map products and topics into consistent fields, definitions and terminology.
Check important factual information against appropriate provider or official sources.
Review content against WiT Money editorial standards before publication.
Review material changes and update time-sensitive information where required.
How commercial relationships are separated from factual product data used in comparisons.
Read policy →How products are researched, structured, assessed and presented.
Read methodology →How important financial facts are checked.
Read editorial guidelines →How inaccurate or outdated information is reviewed and corrected.
Read policy →Independence
WiTMoney publishes comparison and information content researched against provider and official sources.
Editorial teams determine how financial products, risks, limitations, eligibility considerations and trade-offs are described.
WiT Money may receive a commission or referral fee from some providers when you follow a link or take out a product. Inclusion does not constitute a recommendation or endorsement. Commercial arrangements do not determine Best Match results or factual product information.
Where a placement is labelled Featured, that label reflects editorial curation rather than usage ranking or a personal recommendation.
Read our editorial guidelines →Transparency
WiTMoney is free for users. We may receive commission, referral fees or other commercial revenue from some providers when users proceed through eligible links.
WiTMoney is an information and comparison service — not a financial adviser.
Featured placements on the site are curated for discovery and are not personal recommendations.
Read how WiTMoney makes money →Accuracy
Financial products and rules can change, so we use structured research, source checks and update processes to keep information current where practical.
Provider documentation, official government information and regulator material are preferred where appropriate.
Time-sensitive comparisons identify when information was last checked where practical.
Material inaccuracies are reviewed and corrected, with a clear route for users to report concerns.
Preferred sources for important financial facts. Individual statements do not always rely on every level.
Editorial
Clear editorial ownership helps users understand who is responsible for WiT Money's guides, comparisons and standards.
Chief Finance Editor
Teresa leads WiT Money’s financial editorial content, helping ensure guides, comparisons and tools are clear, accurate and useful for UK consumers and businesses.
Boundaries
Eligibility and application decisions remain subject to the provider's criteria and assessment.
Rates and fees matter alongside eligibility, access, flexibility, risk and other relevant product characteristics.
Where relevant, we explain how WiT Money may earn money.
Guides, comparisons and tools are designed to provide information and decision support, not an individual recommendation, unless explicitly stated otherwise.
Company
Company and contact information for WiT Money, part of WiT Finance Group.
Standards
Read the policies that explain how WiT Money researches, compares, funds and corrects its content.
How editorial decisions and standards are applied.
Read policy →How products are researched, structured and compared.
Read methodology →How WiT Money may receive commission or referral fees from some providers.
Read how we make money →How inaccurate or outdated information is reviewed.
Read policy →Questions, feedback and other enquiries.
Contact WiT Money →Accuracy matters. If you believe information on WiT Money is incorrect, unclear or out of date, let us know and we'll review it.
Report a correction →