This Cookie Policy explains how WiTMoney.co.uk (“WiTMoney”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our Website.
WiTMoney is part of WiT Finance Group.
This Cookie Policy should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small files or pieces of information that can be stored on your computer, smartphone, tablet or other device when you visit a website.
Cookies can help websites operate correctly, remember preferences and understand how visitors interact with pages and features.
Similar technologies can include:
- local storage;
- tracking pixels;
- tags;
- scripts;
- link or referral tracking; and
- other technologies that store information on, or access information from, your device.
For simplicity, we refer to these technologies collectively as “cookies” in this policy.
2. How WiTMoney uses cookies
WiTMoney may use cookies and similar technologies to:
- operate and secure the Website;
- remember your cookie preferences;
- understand how visitors use WiTMoney;
- monitor Website performance;
- identify and fix technical problems;
- improve our content, comparisons and user experience;
- understand which pages and financial products users interact with;
- measure referrals to third-party providers; and
- where applicable and permitted, measure advertising or marketing activity.
The cookies used will depend on the services and technologies currently operating on WiTMoney.
3. Types of cookies we may use
Strictly necessary cookies
These cookies and technologies are necessary for the Website to operate or to provide functionality requested by you.
They may be used for purposes such as:
- Website security;
- fraud and abuse prevention;
- network management;
- maintaining Website functionality;
- remembering your cookie choices; and
- providing features that you have specifically requested.
Where an applicable legal exception applies, these technologies may be used without your consent.
Analytics and performance cookies
These technologies help us understand how visitors use WiTMoney and how well the Website performs.
Depending on the analytics services we use, information collected may include:
- pages visited;
- time spent on pages;
- links and buttons selected;
- navigation between pages;
- referring websites;
- device type;
- browser type;
- approximate location;
- Website errors; and
- general usage and performance information.
We use this information to understand Website usage and improve WiTMoney.
Where consent is required, these technologies will only be activated after you have given the relevant consent.
Functional cookies
Functional cookies allow the Website to remember choices you make or provide enhanced functionality.
For example, they may be used to remember preferences you have selected during a previous visit.
Where consent is required, these cookies will only be activated after you have given the relevant consent.
Referral and affiliate measurement
WiTMoney contains links to third-party financial product providers and other partners.
WiTMoney and/or WiT Finance Group may have commercial relationships with some of these organisations.
Referral or affiliate technologies may be used to determine whether a visitor:
- followed a link from WiTMoney to a third-party website;
- interacted with a particular financial product or provider;
- subsequently completed an action with a partner; or
- should be attributed to WiTMoney for commission or referral measurement purposes.
When you follow some provider links on WiTMoney, we may record that click-through and set a cookie so a later application, account opening or quote journey can be attributed for commission or referral measurement. These cookies do not change the product facts shown on comparison pages.
These technologies may be operated by WiTMoney, WiT Finance Group or a third-party provider or affiliate network.
Where their use requires consent, they will not be activated until you have provided the required consent.
The use of referral tracking does not mean that WiTMoney makes lending decisions, performs creditworthiness assessments or conducts credit searches.
Advertising and marketing cookies
If WiTMoney uses advertising or marketing technologies, they may be used to:
- measure advertising campaigns;
- understand how users arrive at WiTMoney;
- measure interactions with advertisements;
- prevent duplicate attribution;
- understand the effectiveness of marketing; or
- where applicable, provide more relevant advertising.
These technologies may involve third-party providers.
Where consent is required, advertising and marketing cookies will not be activated until you have given the relevant consent.
4. Cookies and technologies used on WiTMoney
The cookies and similar technologies actually used by WiTMoney may change as the Website develops.
Details of the technologies currently in use should be available through our Cookie Settings tool, which is also linked from the Website footer.
Information provided there may include:
- cookie or technology name;
- provider;
- purpose;
- category; and
- duration.
We periodically review the cookies and similar technologies used on WiTMoney so that the information provided to users remains accurate.
Technical inventory last checked: 17 September 2026
The following table describes storage and similar technologies observed in the current Website code. It is a factual implementation list, not legal advice.
| Name | Type | Category | Duration | Set before consent? |
|---|---|---|---|---|
| wit_consent | First-party cookie | Essential | 365 days | Only after you make a choice |
| wit_aff / wit_aff_slug | First-party cookie | Affiliate / referral | 30 days | No — only after affiliate consent and a /go click |
| wit-money-calculator-results | localStorage | Preference (user-requested save) | Until you delete saved results | Only if you use Save on a calculator |
| Next.js session | Framework cookie (if issued by hosting) | Essential | Session / platform-controlled | May be set by the hosting platform to operate the site |
WiTMoney does not currently load Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Microsoft Clarity, TikTok or LinkedIn advertising tags. Sections of this policy that describe analytics or advertising cookies that “may” be used should be reviewed by a specialist against this inventory.
5. Your cookie choices
Where consent is required, WiTMoney will ask you to make a choice before using the relevant non-essential cookies or similar technologies.
Our cookie controls may allow you to:
Accept all — allow the categories of cookies presented to you;
Reject non-essential cookies — continue using WiTMoney without cookies that require your consent; or
Manage preferences — choose which optional categories you wish to allow.
Rejecting non-essential cookies will not prevent you from accessing the core content of WiTMoney, although certain optional features may work differently or be unavailable.
Strictly necessary technologies may continue to operate where they are required to provide the Website or functionality you have requested.
6. Changing your cookie preferences
You can change your cookie preferences at any time using the Cookie Settings option available on WiTMoney.
If you previously consented to optional cookies, you can withdraw that consent through the same controls.
Changing or withdrawing your consent does not affect the lawfulness of processing that took place before your preferences were changed.
You may also need to delete existing cookies through your browser if you want to remove information already stored on your device.
7. Third-party cookies and technologies
Some Website functionality may involve technologies provided by third parties.
These may include, depending on the services currently used by WiTMoney:
- Website analytics providers;
- technology and hosting providers;
- affiliate or referral networks;
- advertising and campaign-measurement providers; and
- other services used to operate or understand the Website.
Where third-party technologies are used, the relevant third party may receive information from or store information on your device.
Where required, we will provide information about the relevant third parties through our cookie controls and obtain the appropriate consent before their technologies are activated.
Third parties may process information in accordance with their own privacy and cookie policies.
8. Financial provider links
WiTMoney provides information about financial products offered by third-party providers.
When you select a product or provider link, you may leave WiTMoney and be taken to a third-party website.
That website may use its own cookies and tracking technologies.
Once you leave WiTMoney, the third party is responsible for its own cookies and data-processing practices. WiTMoney does not control cookies placed independently by a provider after you visit that provider's website.
You should review the provider's cookie and privacy information when visiting its website.
9. Credit searches
WiTMoney does not conduct hard credit searches.
WiTMoney does not use cookies to perform a hard credit search, make lending decisions or determine whether you will be approved for a financial product.
A third-party lender, broker or financial-services provider that you choose to visit may carry out its own eligibility, identity, affordability or credit checks.
Any such activity is carried out by the relevant third party and is subject to that organisation's own terms and privacy information.
10. Browser controls
Most web browsers allow you to control cookies through their settings.
Depending on your browser, you may be able to:
- view cookies;
- delete cookies;
- block cookies;
- block third-party cookies;
- clear cookies when you close your browser; or
- restrict how websites store information on your device.
Please be aware that blocking all cookies may affect the functionality of some websites and Website features.
Browser controls operate separately from the cookie preferences available through WiTMoney.
11. How long cookies remain on your device
Cookies may be either:
Session cookies — generally removed when you close your browser; or
Persistent cookies — remain on your device for a specified period or until they are deleted.
The duration depends on the purpose of the particular cookie or technology.
Where applicable, details of individual cookie durations will be provided through WiTMoney's Cookie Settings or cookie information interface.
We aim not to retain cookie identifiers for longer than reasonably necessary for their intended purpose.
12. Cookies and personal information
Some information collected through cookies or similar technologies may constitute personal information under UK data protection law.
Where personal information is processed, our Privacy Policy explains how WiTMoney collects, uses, protects and shares that information and describes your data protection rights.
13. WiTMoney's regulatory status
WiTMoney is an information and comparison website and is part of WiT Finance Group.
WiTMoney is not authorised by the Financial Conduct Authority (FCA) and is not an appointed representative.
WiTMoney does not carry out regulated financial services activities.
The use of cookies, analytics or referral measurement does not mean that WiTMoney provides lending, credit broking or financial advice.
14. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to:
- the Website;
- the technologies we use;
- third-party services;
- our business practices; or
- applicable legal requirements.
The latest version will be published on WiTMoney.co.uk.
Where appropriate, we will update the “Last updated” date at the top of this policy.
If we materially change how consent-dependent technologies are used, we may ask you to make your cookie choices again.
15. Contact us
If you have questions about this Cookie Policy or WiTMoney's use of cookies and similar technologies, please contact:
WiTMoney
Part of WiT Finance Group
Email: contact@witfinancegroup.com