WiTMoney respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit WiTMoney.co.uk (the “Website”), use our comparison and information services, contact us, or interact with links and services available through the Website.
1. Who we are
WiTMoney is part of WiT Finance Group.
In this Privacy Policy, “WiTMoney”, “we”, “us” and “our” refer to WiTMoney.
For privacy and data protection enquiries, you can contact us at:
Email: contact@witfinancegroup.com
2. What WiTMoney does
WiTMoney is a financial information and comparison website designed to help UK consumers research and compare financial products and services.
WiTMoney is not a lender, credit broker or financial adviser.
WiTMoney is not authorised by the Financial Conduct Authority (FCA) and is not an appointed representative. We do not carry out regulated financial services activities.
The information and comparison services provided through WiTMoney are for general information purposes. They do not constitute financial advice or a personal recommendation.
Where you choose to continue to a financial product, WiTMoney may direct you to the website of a third-party lender, provider, broker or other financial-services business.
Any application or enquiry you subsequently make is made directly with that third party and is subject to its own terms, eligibility requirements, privacy policy and assessment processes.
3. Information we collect
The information we collect depends on how you use WiTMoney.
Information you provide to us
We may collect information that you voluntarily provide, including:
- your name;
- email address;
- telephone number;
- information submitted through our contact forms;
- information entered into Website tools or comparison features;
- your communication and marketing preferences;
- correspondence you send to us; and
- other information you choose to provide.
We aim only to request information reasonably necessary to provide the relevant Website feature or respond to your request.
Implementation note (technical, 17 September 2026): WiTMoney does not currently host a contact form, newsletter signup, or on-site telephone capture. Enquiries are sent by email to contact@witfinancegroup.com. Calculator inputs are not submitted to WiTMoney servers; saved calculator results stay in your browser if you choose Save. Specialist review should confirm whether the list above should be narrowed to match this implementation.
Information collected automatically
When you visit or use WiTMoney, we may automatically collect technical and usage information, including:
- your IP address;
- browser type and version;
- device type;
- operating system;
- pages you visit;
- referring website or URL;
- dates and times of visits;
- interactions with Website pages, buttons and links;
- approximate location derived from your IP address;
- cookie or similar identifiers; and
- Website analytics and performance information.
Please see our Cookie Policy for more information about cookies and similar technologies.
Information received from third parties
Where appropriate and legally permitted, we may receive information from third parties such as:
- Website and technology providers;
- analytics providers;
- affiliate and referral partners; and
- financial-services providers or other commercial partners.
4. How we use your information
We may use personal information to:
- operate, maintain and secure WiTMoney;
- provide our information and comparison services;
- display financial products and information relevant to searches made on the Website;
- respond to questions, enquiries and requests;
- enable you to navigate to third-party providers;
- measure referrals from WiTMoney to providers and partners;
- administer affiliate and other commercial relationships;
- understand how visitors use the Website;
- monitor Website performance;
- improve our content, tools, products and user experience;
- detect and prevent fraud, abuse and security incidents;
- comply with applicable legal obligations;
- establish, exercise or defend legal claims; and
- send marketing communications where we have an appropriate lawful basis.
We will not use personal information for purposes incompatible with those for which it was collected unless permitted or required by law.
5. Our lawful bases for processing
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Consent
We may rely on your consent where you have actively agreed to a particular use of your information, including certain marketing activities and the use of non-essential cookies or similar technologies.
Where we rely on consent, you can withdraw it at any time.
Contract
We may process information where necessary to provide a service you have requested or to take steps at your request.
Legitimate interests
We may process information where necessary for our legitimate business interests, or those of a third party, provided those interests are not overridden by your rights and interests.
These interests may include:
- operating and improving WiTMoney;
- maintaining Website security;
- understanding Website usage;
- measuring Website performance;
- administering commercial relationships and referrals; and
- responding to users.
Legal obligation
We may process information where necessary to comply with applicable legal obligations.
6. Financial product referrals
WiTMoney contains links to third-party financial-services websites.
If you choose to follow one of these links, you will leave WiTMoney and interact with the third-party provider directly.
We may record that a referral has occurred. WiTMoney or WiT Finance Group may also receive a commission, referral fee or other commercial benefit when you click through to a provider, make an enquiry, apply for a product or obtain a product.
Where applicable, this helps support the operation of WiTMoney.
Once you leave WiTMoney, the third-party provider is responsible for how it collects and processes your personal information. You should read that provider's privacy policy before supplying personal information.
7. Credit searches and lending decisions
WiTMoney does not conduct hard credit searches.
WiTMoney does not make lending or credit decisions and does not determine whether you will be accepted for a financial product.
Unless expressly explained to you as part of a particular Website feature, WiTMoney does not access your credit report or conduct a creditworthiness assessment.
A lender, credit broker or other financial-services provider you choose to interact with may perform its own:
- credit searches;
- eligibility checks;
- affordability assessments;
- identity verification;
- fraud-prevention checks; and
- automated assessments or decision-making.
These activities are carried out by the relevant third party, not WiTMoney, and are governed by that organisation's terms and privacy information.
You should review the relevant provider's information before proceeding with an application.
8. Sharing your personal information
Where necessary and legally permitted, we may share personal information with:
- Website hosting and technology providers;
- security and fraud-prevention providers;
- analytics providers;
- communications and customer-support providers;
- professional advisers, including accountants and lawyers;
- companies and services used to operate WiTMoney;
- organisations within WiT Finance Group;
- financial-services providers or referral partners where appropriate for a service you have requested;
- regulators, courts, law-enforcement agencies or other public authorities where required by law; and
- a purchaser, investor, successor organisation or adviser in connection with a merger, acquisition, restructuring or sale of all or part of our business.
Where another organisation processes personal information on our behalf, we require it to handle that information appropriately and only for authorised purposes.
We do not sell your personal information as a standalone commodity.
9. Third-party financial providers
WiTMoney helps users discover and compare products provided by third parties.
WiTMoney does not control the eligibility criteria, application processes, lending decisions, rates, fees, credit limits or other terms offered by those providers.
When you click through to a provider's website, that organisation may collect personal information directly from you.
The third party will normally act as a separate data controller for that information and its own privacy policy will apply.
WiTMoney's Privacy Policy does not replace or govern the privacy practices of those third parties.
10. Marketing
Where permitted by law, we may send you information about WiTMoney, WiT Finance Group or relevant products and services.
Where consent is required, we will obtain your consent before sending marketing communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe option contained in the relevant communication or by contacting:
Withdrawing from marketing will not prevent us from sending non-marketing communications where these are necessary to respond to a request or administer a service.
11. Cookies and similar technologies
WiTMoney may use cookies and similar technologies to:
- operate the Website;
- maintain security;
- remember preferences;
- understand Website usage;
- measure Website performance;
- measure referrals; and
- where applicable and permitted, support advertising or marketing activities.
Where consent is legally required, non-essential cookies will not be used until you have made an appropriate choice through our cookie consent controls.
You can open Cookie Settings from the Website footer at any time to change optional referral-measurement cookies.
You can find more information in our Cookie Policy.
12. International transfers
Some organisations that provide services to us may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.
Where required, this may include relying on UK adequacy regulations or appropriate contractual safeguards.
13. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, security and reporting requirements.
The appropriate retention period depends on factors such as:
- the nature of the information;
- why it was collected;
- whether we continue to need it;
- applicable legal requirements; and
- whether it may be required to establish, exercise or defend legal claims.
When personal information is no longer required, we will delete, anonymise or securely dispose of it as appropriate.
14. Security
We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful:
- loss;
- destruction;
- alteration;
- disclosure; and
- unauthorised access.
No internet-based service can guarantee absolute security. We therefore regularly consider the security measures appropriate to the information and systems involved.
15. Your data protection rights
Depending on the circumstances, UK data protection law may give you rights to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- request restriction of certain processing;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- raise concerns about certain automated decision-making where applicable.
These rights may be subject to legal conditions and exemptions.
To exercise your rights, contact:
We may need to verify your identity before completing a request.
16. Complaints
If you have a concern about how WiTMoney handles your personal information, please contact us at:
We will investigate your concern and aim to respond appropriately.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
17. Third-party websites
WiTMoney contains links to websites operated by third parties.
We do not control those websites, and this Privacy Policy does not govern how those organisations collect or use your personal information.
You should review the privacy policy and other relevant terms of any third-party website before providing personal information.
18. Children
WiTMoney's financial product information and comparison services are intended for people aged 18 or over.
We do not knowingly provide these services to children.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- WiTMoney;
- our services;
- the technologies we use;
- our data-processing activities; or
- applicable legal requirements.
When we make changes, we will publish the updated Privacy Policy on this page and change the “Last updated” date where appropriate.
20. Contact us
If you have questions about this Privacy Policy, want to exercise your data protection rights, or have concerns about how your information is handled, please contact:
WiTMoney
Part of WiT Finance Group
Email: contact@witfinancegroup.com